Sr. Director, Fan Engagement (US)

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

 

● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. 

● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. 

 

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. 

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. 

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Senior Director, Fan Engagement

A little bit about our team:

We are seeking a highly organized and proactive Senior Director, Fan Engagement to join Warner Music Group’s Global Marketing team.

Your role:

The Senior Director, Fan Engagement will play a key role in driving Warner Music Group’s CRM strategy, overseeing how we communicate with millions of fans across email, SMS and emerging direct-to-fan channels. This role is responsible for ensuring CRM campaigns are impactful, data-driven and consistent across labels and regions, while championing fan-first practices that turn casual listeners into superfans.

The Senior Director manages a team of two and partners with labels, global marketing teams and external partners to deliver high-quality campaigns, embed best practice and ensure WMG’s fan engagement activity aligns with global priorities while driving meaningful results at label level.

Here you’ll get to:

• Partner with the Director, Global Fan Engagement to shape and deliver WMG’s fan engagement strategy

• Provide leadership for the fan engagement function globally, ensuring consistency and best practice across labels and regions

• Champion innovation by adopting new approaches to CRM and direct-to-fan communication

• Lead and develop the US-based Fan Engagement team, fostering a collaborative and high-performance culture

• Coordinate with fan engagement leads across EMEA, Asia and Latin America to align campaigns and share learnings

• Manage workflows across time zones and high campaign volumes, ensuring quality and timeliness

• Oversee execution of global, multi-channel campaigns (email, SMS, WhatsApp) in partnership with labels

• Build and share best-in-class templates, processes and examples that improve campaign quality and efficiency

• Partner with label teams to upskill staff, clarify campaign priorities and embed fan-first practices

• Work with the Global Audience team to ensure fan data is clean, segmented and actionable across all platforms

• Monitor and evaluate campaign performance, surfacing insights that drive optimization and ROI

• Produce regular reporting for stakeholders, highlighting successes and opportunities for improvement

• Build strong partnerships with frontline labels, ensuring fan engagement activity supports artist and business goals

• Collaborate with Ad-Tech, Paid Media and Audience teams to integrate fan engagement CRM with broader marketing strategies

• Act as a senior point of contact for global stakeholders, ensuring CRM activity supports WMG’s strategic priorities

About you:

• 10+ years’ experience in CRM or fan engagement marketing, with proven success leading large-scale, multi-channel campaigns

• Leadership experience managing teams and guiding CRM strategy across regions or global organizations

• Expertise in Salesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder); HTML/CSS required, AMPScript a plus

• Strong track record of presenting CRM performance and insights to senior stakeholders and driving business impact

• Experience with Customer Data Platforms and working knowledge of SQL

• Skilled at managing multiple projects across teams and time zones; familiar with agile workflows and project management tools (e.g. Jira, Asana, Airtable, Monday.com, Trello)

• Strong Excel/Google Sheets and presentation skills

• Deep knowledge of direct-to-fan marketing trends and how they apply to artists and global labels

• Passionate about music, artists and the role of CRM in building fandom

• A strategic leader with the ability to set global direction while staying connected to detail

• Data-informed but fan-first and able to translate insights into meaningful communication

• Collaborative and influential, comfortable working across labels, global functions and senior leadership

• Curious and forward-thinking, always exploring new ways to evolve CRM and direct-to-fan engagement

• Excited by the future of CRM and how it can evolve to bring artists and fans closer together

We’d love it if you also had:

• Passion for music and a strong awareness of Warner Music labels, artists and the broader industry

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

 

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

 

Thanks for your interest in working for WMG.  We love it here, and think you will, too.

#LI-Onsite

This position will require being in the office 4 days a week.  We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Warner Music Group is an Equal Opportunity Employer.

Salary Range

$120,000 to $138,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

2025 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf