Artist Relations & Project Manager (m/w/d)

  • Red Bull GmbH
  • Berlin, Germany
  • Oct 09, 2019
Full time Marketing Project Management

Job Description

Red Bull’s Culture Marketing program is a successful pillar of our global marketing mix with a strong focus on Music and Dance. The Artist Relations team, a division within the Culture Marketing department, is dedicated to building long-lasting relationships with artists, and always looking to improve the artist’s experience with the brand while feeding our platforms and projects. The Artist Relations & Project Manager (m/w/d) is responsible for developing, building and refining the artist relations strategy, the way we work with artists across all our music programs and initiatives and our media formats as well as commercial opportunities and entities.


(all the responsibilities we'll trust you with)


Bring to life and constantly refine our artist relations strategy in line with company and brand direction to deliver overall business goals.

Ensure effective artist bookings and work cross-functionally with other departments including Red Bull Media Network, Brand, Field Marketing, Legal and On Premise.


Build and maintain long-term relationships with strategically important artists and managements.

Establish yourself as the main contact between Red Bull and the German music industry, including labels, managements, publishing and promoter.

Communicate the Red Bull brand and product values to artists.

Introduce artists to Red Bull’s Culture initiatives.

Deliver artist insights to the business for event curation, music creation, content production and Red Bull Music Studios projects.


Deliver unique and highly innovative concepts developed directly with artists for Red Bull events that contribute to the German music landscape.

Manage the outreach, negotiation, contracting and advancing of artists bookings for events and content production.

Work with the international Artist Marketing team and third-party curation partners to bring the best Red Bull Events to consumers.

Keep an overview of all Red Bull music activities, ensuring balance and quality for well curated events and prioritize the brand’s business objectives over personal taste and/or preferences through a deep knowledge of diverse music and genres, especially in Hip Hop and Urban.

Support programming of regional event properties such as Red Bull Presents or Red Bull Stages.

Ensure effective work flows and excellent project management.

Align and manage project budgets.

Run all activities within the respective legal framework.

Ensure all respective music rights/license matters are considered per project.

(proven performance in)

  1. Successfully completed training and/or studies, ideally in the field of marketing, culture, management or the arts.
  2. Excellent written and spoken language skills in both German and English, additional languages are an advantage.
  3. Experience in a creative-based role (editorial, record label, agency, management, etc.) working directly with music artists on deadline-driven projects.

  4. Established network of diverse artists and music industry contacts and strong 1:1 relationships with these stakeholders. Excellent at building new relationships.

  5. A proven “taste” record identifying, supporting and delivering results for innovative, zeitgeist-leading music projects with a passion for live events, marketing and media.

  6. Expert at converting creative ideas into realistic timelines with actionable tasks that deliver tangible results.

  7. Team player, creative, excellent communicator, open-minded, ingenious, innovative and self-motivated with a can-do attitude, focused on delivering results/ KPIs.

  8. Very good understanding of the industry – from core to broader/mainstream audiences and how brands operate within the music business.

  9. Proven stress-resistant project manager, able to multi-task and prioritize tasks across multiple projects that lead to excellent outcomes.

  10. Excellent verbal and written communication skills including project presentations and recaps.

  11. Basic knowledge of music rights, licensing and entertainment business subjects are advantageous.

  12. Able to work within a matrix structure with several stakeholders.

  13. High affinity to social media and basic knowledge in digital marketing tools...

  14. …as well as a good sense of humor and the tendency to not take yourself too seriously ;-)

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.