Senior Marketing Manager

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Job Title:                    Marketing Senior Manager

Reporting to:              Marketing Director

Department:               International Pop Marketing

Location of work:        Seoul

Company Overview

Universal Music Group is the world’s leading music company. We are committed to artistry, innovation and entrepreneurship. We own and operate an array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. Our vast catalogue of recordings comprises the largest, most diverse and culturally rich collection of music ever assembled. As digital technology refashions the world, our unmatched commitment to lead in developing new services, platforms and business models for music and related content delivery empowers innovators and allows new commercial and artistic opportunities to flourish.

Role Overviews

Major daily role is as senior manager developing/executing marketing plans including both online and offline IMC marketing campaigns including artist in-market promotion, consumer promotion, single/album productions along with creative productions for UMG international artists.

Responsibilities

• Plan, execute and evaluate local IMC marketing strategy for international releases
• Collaborate with creative, media, and digital teams to develop innovative, data-driven IMC marketing campaigns
• Identify key social platforms and stay abreast on new emerging connections and trends
• Work and communicate closely with internal/local/overseas partners
• Plan and execute strategies for UMK owned channels
• Organize and execute for in-market promotion

Essential Qualifications

• A bachelor degree
• Over 15 years of relevant work experiences
• Knowledge and understanding on overall music and contents business
• Experience in leading full campaigns, from planning and execution to performance analysis
• Proactive with developing and executing project strategies.
• Love for international pop music
• Good understanding of digital marketing tools
• English and Korean Skills in both speaking and writing is must
• High interpersonal skills / team work
• Creative and strategic thinking
• Edgy insight on marketing trend

Bonus Qualifications

• Work experience gained within music, entertainment, consumer marketing companies
• Relevant experience at marketing agency
• Good understanding and knowledge in J-POP

Please send in resume and cover letter both English and Korean.

Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

 

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