Job Description
PURPOSE OF THE JOB
负责项目内容的策划与推广，包括不限于站外媒介向营销内容的策划与执行，社交媒体运营等。
JOB FUNCTIONS:
1. 负责音乐内容站外媒介向策划及营销推广工作，包括不限于微博、传统媒体、自媒体等。
2. 负责社交媒体内容策划与日常运营工作，包括选题策划、内容撰写，并对内容质量负责。
3. 负责品牌与音乐项目的策划与推广工作，输出营销方案并执行。
4. 开拓媒体资源，根据项目宣发需求，制定有效的媒体传播规划和执行方案，并跟踪发布效果，进行数据分析。
EXPERIENCE
1. 1-5年音乐行业宣传领域相关工作经验。
2. 具备优秀的文案策划能力，文字功底深厚，可独立完成新闻稿、宣传稿撰写。
3. 具备较强的音乐用户市场感知能力，熟悉各类媒体的特点、动向以及传播规律。 4. 思路清晰，无限脑洞，强执行力与良好的团队协作精神。
Job Category:
We are UMG, the Universal Music Group.
We are the world’s leading music company.
In everything we do, we are committed to artistry, innovation and entrepreneurship.
We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Our vast catalog of recordings and songs stretches back over a century and comprises the largest, most diverse and culturally rich collection of music ever assembled.
As digital technology refashions the world, our unmatched commitment to lead in developing new services, platforms and business models for the delivery of music and related content empowers innovators and allows new commercial and artistic opportunities to flourish.
Knowing that music, a powerful force for good in the world, is unique in its ability to inspire people and bring them together, we work with our artists and employees to serve our communities.
We are the home for music’s greatest artists, innovators and entrepreneurs.
Together, we are UMG, the Universal Music Group.