House and Techno are way more to us than just music genres. It's all about a culture, a lifestyle, a common understanding of values, a shared mindset, an attitude towards life. It is the way we are living. At our core, we are real ravers by heart, living for a movement with a free spirit that has been affecting the thinking and identities of our generation. Collectively we have lived and breathed the moments that defined the last three decades of dance music, right up until the present. We have dedicated ourselves and our lives to the underground electronic music scene, living for the unique, magical, ecstatical moments that are created on a dancefloor loaded with emotions. We love dancing in dark rooms with bright lights. We are passionate freaks, but we care deeply for other people and this very one planet we are all sharing together. We believe in core principles and ethical values, such as peace, love, respect, freedom, harmony, unity, diversity, equality, but also hedonism. We are creatures of change, of innovation and growth, of exploring boundaries and going beyond, of breaking the rules and barriers. But wherever the journey takes us, we always stay true to our roots. We never forget where we are coming from. We stay real. Ultimately we believe in the freedom of expression and the role that electronic music plays in allowing individuals to realise their potential in a world where you can be whatever you want to be.
Electronic music is a highly aesthetic expression of true art, not only in the field of music but also in various other art forms, such as visual arts or fashion. We believe in everyone's potential, in a world where you can be whatever you want to be.
WHAT IS FRILLS?
We are Frills, and we are based in Berlin. We forge and nurture relationships with electronic music artists based on trust, friendship, integrity, honesty, transparency and loyalty. Our primary focus is to help artists to develop their profiles and personalities by providing customised holistic concepts and services, but with a different approach.
We love to be successful, and by following the fundamental principle of' artist first', we are only successful if we reach the objectives of our artists. Artists can entirely rely on us. Ultimately we are family, and through our ability to connect and understand with like-minded individuals, we can support artists in living their dreams.
We have access to an international company network in the music entertainment industry and to global markets, but we live in the underground house and techno world. Marketing, with all its subtleties and nuances, is an essential part of our strategy. We know how sensitive it has to be in the underground electronic music world. We are well-practised in knowing how to build a buzz without losing integrity. We preserve the credibility of artists by exercising a level of self-awareness with no compromises. We combine a high level of knowledge and experience in all fields of the music business, but with a strong understanding of the needs of the underground scene. We understand artists and know how to develop their profiles and personalities, whilst never forgetting the values of the electronic music culture we all represent.
Our team creates long-term strategies to define and achieve their career goals, step by step. We work to raise awareness, grow audiences and build lasting and meaningful profiles and brands through dynamic development, whilst being sensitive to the fast-changing pace of music and entertainment culture. We want to inspire artists to be better and realise their full potential. We engage the strengths of our entire crew: our creativity, our business experience, our network, our expertise. We live and breathe the music that we work for, and have a responsibility to preserve and respect the culture that we are living for.