Frills GmbH


House and Techno are way more to us than just music genres. It's all about a culture, a lifestyle, a common understanding of values, a shared mindset, an attitude towards life. It is the way we are living. At our core, we are real ravers at heart, living for a movement with a free spirit that has been affecting the thinking and identities of our generation. We have dedicated ourselves and our lives to the underground electronic music scene. Collectively we have lived and breathed the moments that defined the last three decades of dance music, right up until the present. We live for the unique, magical, ecstatic moments that are created on a dance floor loaded with emotions. We love dancing in dark rooms with bright lights. We are passionate freaks, but we care deeply for other people and this very one planet we are all sharing together. We believe in core principles and ethical values, such as peace, love, respect, freedom, harmony, unity, diversity, equality, but also hedonism. We are creatures of change, of innovation and growth, of exploring boundaries and going beyond, of breaking the rules and barriers. But wherever the journey takes us, we always stay true to our roots. We never forget where we are coming from. We stay real. Ultimately, we believe in the freedom of expression and the role that electronic music plays in allowing individuals to realise their potential in a world where you can be whatever you want to be. 


We are Frills, and we are based in Berlin. We forge and nurture relationships with electronic music artists based on trust, friendship, integrity, honesty, transparency and loyalty. Our primary focus is to help artists to develop their profiles and personalities by providing customised holistic concepts and services, but with a different approach. 

We love to be successful, and by following the fundamental principle of ’artist first’, we are only successful if we reach the objectives of our artists. Artists can entirely rely on us. Ultimately we are family, and through our ability to connect and understand with like-minded individuals, we can support artists in living their dreams. 

We have access to an international company network in the music entertainment industry and to global markets, but we live in the underground house and techno world. Marketing, with all its subtleties and nuances, is an essential part of our strategy. We know how sensitive it has to be in the underground electronic music world. We are well-practised in knowing how to build a buzz without losing integrity. We preserve the credibility of artists by exercising a level of self-awareness with no compromises. We combine a high level of knowledge and experience in all fields of the music business, but with a strong understanding of the needs of the underground scene. We understand artists and know how to develop their profiles and personalities whilst never forgetting the values of the electronic music culture we all represent. 

Our crew creates long-term strategies to define and achieve their career goals, step by step. We work to raise awareness, grow audiences and build lasting and meaningful profiles and brands through dynamic development, whilst to be sensitive to the fast-changing pace of music and entertainment culture. We want to inspire artists to be better and realise their full potential. We engage the strengths of our entire crew: our creativity, our business experience, our network, our expertise. We live and breathe the music that we work for and have a responsibility to preserve and respect the culture that we are living for. 


We do artist development. That’s what we say when people ask what Frills is about. 

But there’s more to it than that. We believe that booking management, marketing & PR, as well as business affairs management are all essential elements of an artist development strategy. And to be efficient, they need to be coordinated with one another. We do artist management, but we do not have anyone in the role of an “artist manager” in our crew. All concepts and strategies for our artists are defined by all our experts together. They are all playing their part, working hand-in-hand to achieve the goals of our artists. Everyone contributes to an integrated effort; everyone supports each other; everyone knows what the other one is doing all the time. The whole Frills crew is in touch daily and pulls on the same string. Every member of our crew is an artist manager; we create long term strategies collectively with a holistic approach. 

We do not focus on selling shows or pitching for interviews, or closing the next big business deal. We do not think in such small steps. We see the bigger picture: We build artist profiles and help to create a demand for the artist - and all the rest will follow by itself.



We want to be surrounded by nice people only. We are very tolerant, but if someone is entirely at odds with our idealistic spirit, our ethical standards and our social values, we reject working with such a person. Respect our crew and respect the world we live in. It’s just not worth it to waste time with people that are not good for you.


We are responsible for this world, and we try our best to make it a better place. We pay attention to the ecological and social aspects of our day-to-day work. We are far away from being perfect, there’s still space for improvement, but we learn from our mistakes every day. Sustainability is about all the little steps you take. 


We are not a non-profit organisation and far away from being a charity, but we do not act regardless of the consequences. We believe in a solidarity-based economy where people count. It’s great to make money with our work, and it’s super nice to be able to spend it on dinners with friends and family, for example. However, it’s definitely not all about money. 


We do not work FOR artists but WITH artists. We are equal partners and contribute and participate in joint projects. Our relationships are based on transparency, honesty, reliability and loyalty. We build trust through full transparency. We are in this together. Artists are not clients but family.