2 jobs found in Theale

The Company: Roland Europe Group Ltd Roland is a world leader in the design, manufacture and distribution of electronic musical instruments including; keyboards & synthesisers, guitar products, electronic percussion kits, digital recording equipment, amplifiers and audio processing devices. Role Purpose: To set up and drive a demand generation and conversion strategy for Roland, leveraging global activity to capture leads and working with channel partners to convert leads to achieve set sales targets. You will also be expected to create demand for European initiatives and generate relevant local content to engage target customers and nurture them towards a sale.   Although we don’t sell direct to the end-user you’ll need an ecommerce / sales-driven mindset focused on sell-through and key conversion points to ensure all leads are followed up to maximise conversion via channel partners. You will lead a new team of demand generation and conversion specialists to execute programs across web, PPC, social, CRM, content marketing and the channel.   This is a hands-on role and will suit someone with a strong background in Demand Generation/Performance marketing who is looking to join a company where they can shape and drive campaigns to deliver targeted results. Role Accountabilities: Leadership Build a performance-optimised demand generation & conversion strategy Develop annual/quarterly marketing plans working with sales and product teams Drive the day-to-day execution and optimisation of campaigns on all key platforms Deliver marketing campaigns to meet acquisition and conversion targets via pipeline management, focusing on quality over quantity. Develop segmented lead generation activity (email) to increase the CRM database for personalized 1:1 communication. Analyze marketing and sales data working closely with sales and product teams to understand how our marketing activity turns into customers; develop insights and make recommendations on areas for optimization to meet revenue targets, continually refining processes to convert customers. Track campaign ROI and influence the allocation of marketing spend based on past performance Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., analyzing landing page and email best practices. Manage and extend the capabilities of existing systems (CRM / Automation etc) and continually seek improvement Adopt a continual ‘test and learn’ approach to all performance marketing activities (A/B testing) Manage marketing budget and forecast to deliver efficient return on investment Manage the team to develop and roll-out Account Based Marketing programs in collaboration with sales and the regional marketing managers Leverage global activity Leverage global initiatives to capture new leads from any and all forms of customer engagement (including converting social engagement and website traffic through calls-to-action, landing pages, and lead generation content including offers). Optimize our marketing automation and lead nurturing processes to walk these engaged prospects towards a sale. Target customers and prospects with thought leading content to build positive sentiment and enhance their customer journey Identify and work with SU teams and key channel partners to align messaging and co-ordinated approach to help customer towards a purchase. Generate European Demand Work with sales and product teams to identify key initiatives for European focus Identify opportunities within the European regions and with channel partners to engage new customers and bring them into our marketing funnel Run tactical marketing campaigns to achieve key objectives (covering product launches, product campaigns, vertical demand generation campaigns and strategic brand awareness activities). Ensure local campaign approach aligns with global activity and integrates with wider media plans and digital marketing activities and programs. Maximise digital marketing  opportunities Manage demand generation marketing activities including PPC and rich media channels including social media paid advertising for Retargeting and Prospecting Develop website optimisation activity with consistent auditing to maximise organic results Develop content and campaigns based on keyword research Use European CRM system for email campaigns, marketing automation and behavioural marketing. Review, optimise and scale paid social campaigns with knowledge of the competitor landscape Analyse and track campaign performance, refining CPA and ROI on all campaigns Experience, Skills & Qualifications required 3-5 years B2C experience working in a digital marketing / demand generation role Proven track record in digital funnel management, including SEO and PPC, and how to drive traffic that converts to leads Experience in Social Media deployment and strategies (Web, LinkedIn, Instagram, Twitter, and YouTube). Experience of CRM & Marketing Automation Experience of Google Adwords Campaign management, lead generation and demand creation experience Up to date understanding of GDPR and the levels of localization required to make marketing in the EMEA region effective Proactive attitude / Inquiring mind Team player Someone driven by results Analytical thinker / Excellent skills in statistics High commitment level Strong English language written, verbal, presentation & communication skills. 2nd European language is a plus Musician / strong interest in music is desired The Package - Private Healthcare - Contributory pension - Free onsite parking

Roland Europe Group Ltd. Roland is a world leader in the design, manufacture and distribution of electronic musical instruments including; keyboards & synthesisers, guitar products, electronic percussion kits, digital recording equipment, amplifiers and audio processing devices. The Position: Working to support the European Sales Operations process. To assist in the effective, execute and co-ordinate the operational tasks of the Roland Europe Sales Office. To actively contribute to the continuous improvements and enhancement of the sales process. KEY DUTIES: Administer: Distribution of price and product data to all SU’s Collation of content for Sales presenter Maintenance of the product database Sales Order Entry process for various accounts across Europe Provision of reports relating to sales activity, such as promos, new product launches etc. Requirements of Role: Liaise closely with/and assist Sales Operations staff, to ensure optimal efficiency in working practice Attend company strategy and product meetings where and when required Keep well educated in all aspects of the Roland brands & products Be aware of the role of Sales Operations in relation to other key business functions. Ensure High level of internal & External Customer Satisfaction: Maintain High Quality relationships with all departments including SU’s & RJA Continually examine processes and assist with improvements Keep abreast of competitor activities, to help provide strategic insight KEY ATTRIBUTES: Experience of data driven environment with high levels of accuracy Extremely organised in terms of data administration Able to meet goal deadlines Decisive, proactive and able to priorities Able to multi task, working on many concurrent projects Competent with MS Excel, using essential calculations and formulas Familiarity with basic business terminology (essential) Ability to quickly become proficient with IT Systems and databases Analytic and questioning manner The ability to work with a broad range of cultures, languages and staff levels MI Industry experience preferred (not essential) Ability to play a musical instrument would be an advantage (not essential) The Package - Competitive Salary - Private Healthcare - Contributory pension - Free parking