Spotify São Paulo, State of São Paulo, Brazil
Jan 23, 2020Full time
We’re the Markets Business Unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design and engineering expertise to grow Spotify’s monthly active users in both new and existing markets across the globe. Join us and you’ll be part of a dynamic team taking acquisition, activation and business growth at Spotify to the next level. As the Head of Marketing, you will be responsible for communicating with and growing the Brazilian consumer base. People have an incredibly emotional connection to music and audio content – it is your mission to make sure people in Brazil develop such a connection through Spotify. You will drive the local strategy and execution of marketing efforts in line with global brand positioning as measured against key brand and growth business metrics. You will collaborate with local leads in Artists & Labels, Editorial, and Podcasts, to convert cross-functional priorities into compelling consumer storytelling. You should have experience in interpreting consumer, cultural, and macro economic trends, audience and data insights and translating into meaningful marketing initiatives is essential, as is the ability to translate highly strategic marketing bets into regional tactical executions. A deep understanding of the Brazilian market conditions, nuances, and tactical experience in driving brand growth is crucial. Experience in devising, creating, executing, and tracking across paid, earned, and owned marketing to drive key brand metrics is essential. This is a key role within the cross functional business at Spotify, where leadership, ownership, creativity and passion is demanded. The candidate will also manage a team and will report to the Latam Head of Marketing. What you’ll do Plan, execute and optimize several local campaigns per quarter to deliver measurable results as determined by stakeholder goals, ensuring that all marketing activity reflects local culture, trends, and data insights. Plan and flawlessly execute at least two major global brand campaigns per year, delivering on assigned GRP and reach goals, collaborating with global brand and media teams and ensuring locally relevant creative. Ensure that all local activity is linked directly to brand and user growth forecasts as outlined by the global and regional leadership. Oversee the ongoing conversation with consumers, using social media and other content and social impact initiatives to place Spotify at the forefront of culture in Brazil. Produce campaign retrospectives working closely with the Spotify analytics and insights teams to uncover insights to inform future initiatives and help demonstrate the return on investment. Monitor the market to understand both consumer and competitor behavior including the overall Spotify ‘buzz’ and brand sentiment coming from our customers and the wider market – sharing feedback with the relevant business leads Partner with the consumer insights team globally to schedule a regular cadence of brand trackers and consumer analysis, disseminating feedback with key stakeholders Work closely with the growth/performance marketing teams globally to ensure complementary efforts that drive growth at all stages of the consumer funnel. Work closely with Consumer PR/Comms/Social/CRM to ensure a full funnel of organic and paid programs align to the local growth goals. Collaborate with, and drive, key partnership opportunities with the local Sales & BD organisations to drive ubiquity, reach, revenue, growth and brand outcomes Who you are A ‘roll up the sleeves’ self-starter with a minimum of 8-10 years of experience working in consumer marketing, content marketing, or brand management. You thoroughly understand the competitive digital music landscape, prominent web, mobile, and social platforms and their impact on popular culture You have demonstrated experience in tailoring global brands to the Brazilian audiences, managing marketing partners and executing successful campaigns accordingly You have strong experience in senior marketing roles ideally within the consumer-facing web, music, entertainment or mobile industry – and ideally within the Brazilian market You have solid knowledge of the digital advertising industry with a strong professional network of media, marketing and brand advertising professionals – ideally within the Brazilian market You bring a great attitude, with a passion for the Spotify brand and the ability to motivate and inspire You easily collaborate with global, and lead cross functional, cross-regional teams You can work autonomously in an unstructured environment You are creative, yet analytically minded with ability to work cross-functionally, and manage multiple stakeholders in multiple time-zones You are able to change direction and work on multiple projects across a wide range of topics/businesses. You exhibit curiosity, proactively solve problems, and get things done with a positive attitude You are proficient in Keynote, PowerPoint, Excel, Gmail, and Google products; Adobe Design Suite/Photoshop knowledge is a plus You have overseen and led the buying process of media, including online and offline channels, and have knowledge of SEM/SEO strategies Please submit your CV in English You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 258 million users. >>> Click on Apply Now to be taken to the application page.