The Orchard
Mumbai, Maharashtra, India
This is a newly created leadership role with a mandate to design and execute a future-forward marketing framework while driving the adoption of The Orchard’s Enhanced Suite of Services across India and South Asia, in alignment with the global rollout strategy.
It sits at the intersection of marketing, creativity, culture, and music, with a clear objective to drive value, scale, relevance, and long-term impact for artists, labels, and partners.
In this role, you will be expected to introduce creative marketing with a long-term vision to branch out sub verticals within the function, each with its own revenue line.
What you'll do:
● Lead and drive marketing excellence across artists, labels, and services, aligned with The Orchard’s global strategy ● Design and execute scalable marketing frameworks that support artist discovery, audience growth, and long-term career building ● Build, manage, and deepen strategic partnerships with DSPs, radio, television,...