Primary Wave
New York, NY, USA
Essential Functions: To develop and execute innovative digital marketing campaigns for our company and artist roster. More specifically, responsibilities will include the following:
• Develop overall digital strategy and build/execute innovative campaigns to further our artists’ data capture, sales, and advertising goals, and react to social analytics in order to improve the success of these campaigns. • Develop creative out of the box ideas and campaigns. • Create and manage internal communication decks as required. • Create social media content calendars and monitor social media pages. • Direct and manage relations with internal digital team as well as 3rd party partners and agency clients. • Using insights, analytics, and consumer insights to inform effective marketing initiatives and decisions. • Direct and approve creative processes for all internal and external marketing collateral. • Work closely with internal talent...